Tryg
Product concept
Idea: Moshpit Insurance
To reach the younger, festival-going target group, we create a product that mixes the responsibility of insurance with the cultural phenomenon of mosh-pits and concerts.
Translation: "It's all about feeling safe in the pit".
Coop 365
Campaign idea
Idea: With a clever word- and number play, we make everyday life a little sexier by taking the most unsexy goods and giving them a 6'ier price. Each week, something new will be featured, discounted and sexy.
Translation: "Unsexy goods at 6'y prices"
Røde Kors
Donation campaign
Insight: People don't donate as they believe smaller donations won't matter anyways.
Idea: Emphasizing the fact that all donations matter, even when you feel it's just a drop in an ocean full of problems to be solved. People look for purpose and we give them just that.
Translation: "100 kr. can't change the world. But it can change someone's world."
Race Forward
Poster for Race Forward against racial profiling
and police violence.
Picture: Steven Monteau
Source: aclu.org
Race Forward
Poster for Race Forward against racial profiling
and targeting of Black individuals.
Picture: Steven Monteau
Source: aclu.org
Danske Hospitalsklovne
Donation Campaign
Translation: "Our clowns have big shoes to fill."
CTA: "Help us go further for the children by donating to 13040 on Mobilepay"
Viagra
Poster
Insight: At football matches, people are always encouraged to stand up and cheer.
Idea: A play on one of many iconic Danish football chants.
Translation: "Stand up, stand up, stand uuup."
Sixt
Social Ad
Insight: For the right things, we'll never grow up.
Idea: To reach the inner child of car lovers, I used typical children's toys to deliver the message.
Supreme Court
For Our Eyes Only
