— PROJECT NAME
Skræddersyet Sundhed
— CLIENT
Falck
Kunde Competion @ Kunde & Co.
— ROLE
Copywriting
Strategy
Branding
Product Concept
— TEAM
Max Bæk Tellefsen
Maria Hoyer Häggberg
Julie Eliasen Bernholm
Emilie Holm Nygaard
Nicolai Blædel-Hastrup
Intro: Falck Sunhedshjælp is a simple way to prevent sickness and to get medical advice faster and easier. Falck wanted an updated product portfolio inside the app, to draw in a larger target group and to make the service even broader.
Challenge: Many people don't order a doctors appointment, while they rather research the symptoms themselves.
Insight: People often think their own symptoms to be worse, while also skipping routine check-ups with their doctors because they think it's complicated, time consuming and unnecessary.
Solution: We introduced a 'pick-and-choose' package where customers can tailor the product to their own needs. This way, you only pay for what you actually need with a fixed price. We wanted to put emphasis on transparency user-friendliness, so check-ups and medical advice will always be easy and at-hand.
Product Concept
App Concept
