Hi, I'm Nicolai.

— PROJECT NAME

Knæk Cancer – Spørg Dog!

— CLIENT

TV2 & Knæk Cancer

— ROLE

Concept Development

Copywriting

Strategy

Branding

— TEAM

Jonas Borresen

Sanne Kragh

Karoline Thers

Nicolai Blædel-Hastrup

Intro: Knæk Cancer wanted an idea, that would make the conversation about cancer easier to initiate and to make the target group speak up.

Challenge: Create an idea, that will encourage the target audience to speak about cancer.

Insight: When people get sick with cancer, it’s hard to grasp the conversation being related to the sick person.

Solution: We wanted to encourage relatives of people with cancer to ask the difficult questions. With the new campaign name “Spørg Dog!”, we created a website to work as a guide for people with sick relatives. Through tests, tips & tricks and testimonials, the target group will find it easier to get ahead of these important conversations, which ultimately will make the progress of the sickness easier to cope with – for the sufferer and relatives.