Hi, I'm Nicolai.

— PROJECT NAME

Donér Data

— CLIENT

CallMe

— ROLE

Concept Development

Copywriting

Strategy

Branding

— TEAM

Jakob Thuemoes

Marie Himmelstrup

Alexander Fogh

Karoline Thers

Nicolai Blædel-Hastrup

Intro: For many years, CallMe has been a phone provider with more than just calls and data – they also had something to say. The “Tal Ordentligt”-campaign has become legendary, but CallMe had had a detour and lost touch with the heart warming campaign, which they wanted us to get back with.

Challenge: Many children grow up without access to the digital community.

Insight: We take the opportunities, that phone data gives us, for granted.

Solution: CallMe will give out all excess data from donating customers to people who can’t afford it, by giving CallMe users the opportunity to donate their data to a organisation of their choice. Monthly, users will get a a notification on how much data they’ve donated.