— PROJECT NAME
KickOff
— CLIENT
Veo Technologies
— ROLE
Concept Development
Copywriting
Strategy
Branding
— TEAM
Nikolaj Riise
Sanne Kragh
Jakob Thuemoes
Nicolai Blædel-Hastrup
Intro: Veo Technologies wanted to capture the phenomenon that is football and want to inspire even the most decorated players in the world. In a world where megalomania and money have overshadowed the love of the beautiful game, Veo wanted to shed light on their mission; Play For More.
Challenge: Players in non-professional leagues miss fans at their home ground.
Insight: The fans are the 12th player of the team.
Solution: We created a tool-box for non-pro teams to kick off their fanbase and engage with the local community. From a SoMe generator creating posts to raise awareness about homegames, to using AI to create captivating chants, and a guide on how to utilize the local community to create a better atmosphere around home games.
Veo Kickoff Toolbox
Out Of Home
We wanted to engage with fans of major Premier League sides by setting up posters close to their stadiums. We had to create a bond between these fans and smaller, local clubs in the city. Why should only the biggest clubs have a roaring atmosphere?
In this example; Leeds after relegation from Premier League.
Out Of Home
We wanted to engage with fans of major Premier League sides by setting up posters close to their stadiums. We had to create a bond between these fans and smaller, local clubs in the city. Why should only the biggest clubs have a roaring atmosphere?
In this example; Liverpool FC and their iconic “You’ll Never Walk Alone” Chant.
SoMe Activation
SoMe Activation
Pitchvideo