— PROJECT NAME
Hverdagsholdet
— CLIENT
Wheeling
— ROLE
Concept Development
Copywriting
Branding
Strategy
— TEAM
Sanne Kragh
Jonas Borresen
Anders Christensen
Josefine Forslund
Nicolai Blædel-Hastrup
Intro: Wheeling is a provider of electrical bikes by subscription. Wheeling wanted an idea that could take them into the city of Århus and expand their market there.
Problem: The Danes are too busy and can't get their everyday life together.
Insight: You don't know how nice it is to ride an electrical bike before you've tried it.
Solution: We introduced Hverdagsholdet. A team of ordinary people, just like you and I, who want more time in their everyday life. We knew through research, that as soon as you get on an electrical bike, it exceeds your expectations. Through a sign-up, we wanted to invite 8 'Århusianere' to participate on the team and sponsor their bikes, so that would have more time to themselves. Through different questions regarding their day-to-day biking patterns, Wheeling will pick 8 winners to have a sponsored bike for a year.
Activation
Social
Outdoor
Sign-up page
Team Merch