Hi, I'm Nicolai.

Adidas x DFB

125 Anniversary Drop – On The Ground Activation

Activation

To launch the 125 year anniversary jersey, we took over a laundromat and filled it with interactive elements.

This included challenges, German football-artifacts, photobooths, shirt-prints

and more.


Even Germanys Jonathan Tah and Nico Schlotterbeck came by to play some ball, sign some shirts and meet the fans.

Creative Directors

Lars Grüebler

Robert Weider


Client/Project Management

Eva Backes

Peer Scholmann


Art Direction and Concept

Benjamin Krause

Bjarne Vogt


Copy and Concept

Luca Schindowski

Nicolai Blædel-Hastrup